Magazines

B. Magazine - Wilson (No.21)

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WILSON first started in Chicago, Illinois in 1913 as an idea to produce tennis racket strings and surgical sutures with the animal by-products from the company's slaughterhouses. The company currently offers quality products for most ball sports including tennis, baseball and basketball. Unlike rival companies that stress a dynamic or powerful image, WILSON sets itself apart by establishing a brand image filled with friendliness.

B is an ad-less monthly publication that introduces one well-glanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Author : B. Magazine

Publisher : JOH & Company

Size : 170mm x 240mm

Characteristics : 130 pages

ISBN : 978-89-98415-37-2

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