B. Magazine - Wilson (No.21)

25,00 €

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WILSON first started in Chicago, Illinois in 1913 as an idea to produce tennis racket strings and surgical sutures with the animal by-products from the company's slaughterhouses. The company currently offers quality products for most ball sports including tennis, baseball and basketball. Unlike rival companies that stress a dynamic or powerful image, WILSON sets itself apart by establishing a brand image filled with friendliness.

B is an ad-less monthly publication that introduces one well-glanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

B. Magazine collection

Author : B. Magazine

Publisher : JOH & Company

Size : 170mm x 240mm

Characteristics : 130 pages

ISBN : 978-89-98415-37-2

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