B. Magazine - Ray-Ban (No.8)

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RAY-BAN is an eyewear brand that has began its public sale in 1937, with its origin in creation of protective eyewear for us air force pilots by an american lens manufacturer BAUSCH & LOMB. The eyewear brand has pushed its boundaries from protective eyewear for pilots and further to fashion items with functionality. RAY-BAN has transformed itself a cultural icon that embraces all generations, genders and social classes, making its influence over politics, film and music industries and many other cultural sectors. RAY- BAN has been acquired by LUXXOTICA group in 1999, and is celebrating its seventy fifth anniversary this year. Never just a transient trend, the american-born eyewear brand continues to evolve into an icon of “modern classic.”

B is an ad-less monthly publication that introduces one well-glanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

B. Magazine collection

Author : B. Magazine

Publisher : JOH & Company

Size : 170 x 240 mm

Characteristics : 130 pages

ISBN : 978-89-9681-395-8

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