Rains: what’s in a name? Copenhagen, 121 rainy days/year. The “rainy nation”. The omnipresence of this element in the country creates a lifestyle, impacts a culture. Created in 2012 by two students, Rains does not only provide practical, refined, high-quality rainwear, it makes available to the world the culture surrounding the meteorological phenomenon. through blogs, pictures, shared experiences gathered in their “Rains Journal”.
Their intense commitment to this project gave birth to a two-fold philosophy: to recreate a positive perception of going outside on a rainy day, and to fashion products needed across a wide geographic, stylistic, and lifestyle range. The backpacks, travel bags, duffle bags created respect a strict functional and esthetic chart: simple design, strong material, adapted to an active yet elegant outdoor lifestyle, Rains thus re-invents old classics and creates new ones.
And yes, everything is waterproof.